The Franchisor

The master of franchise of the Tutti Frutti is belongs to Naza Tutti Frutti (Malaysia) Sdn Bhd. From the Naza business page " http://www.naza.com.my/home/our-business/fandb ", they described that :


"Naza Tutti Frutti (Malaysia) Sdn Bhd (857702-W) is the master franchise holder of Tutti Frutti Frozen Yogurt, the popular premium self-serve frozen yogurt brand from the United States.

Naza Tutti Frutti began serving up the flavourful fun in Malaysia in October 2009 with its first flagship store in Sunway Pyramid by offering customers a selection of over 40 delicious flavours and over 30 different toppings.

Since then, the Tutti Frutti Frozen Yogurt brand has grown and there are now over 100 outlets in the country.

Apart from Malaysia, Naza Tutti Frutti is also the master license holder for the brand in Singapore, Cambodia, Brunei and Thailand.

To-date, it has opened outlets in Singapore, Cambodia and Brunei and is looking to expand to Thailand as well as the Middle East and Africa in the near future.

The company’s success has earned it the Best Franchise of the Year 2012 at the Malaysian Franchise Awards 2012 as well as the Most Promising Entreprenuership Award at the 5th Asia Pacific Entreprenuership Awards 2011 Malaysia.

In addition, in 2012, Naza Tutti Frutti became the first frozen yogurt chain in the country to receive halal certification for its products and outlets from the Islamic Development Department of Malaysia."

 

Malaysia's Tutti Frutti Homepage :

http://www.tuttifruttimalaysia.com.my/

The Interview

One of my friends cousin is the franchisee of the Tutti Frutti Danau Kota outlet. So I decided to have an interview with the franchisee. I have asked some few question about the franchise of Tutti Frutti as shown at below.

Product

1. Why do you choose this product as your franchise?

At first, I thought I am choosing Chatime as my franchise product, then I change to choose Tutti Frutti yogurt because is more special comparing to sell drinks.

2. Do you fully follow product strategy from overseas franchise?

Yes.

3. How do you maintaining your product quality compete with other franchisee?

By always checking the yogurt quality.

4. Do you think the product will be able to sustaining in the future?

No.

Process

5. Is the franchise international, national, region, or local in scope? Does it involve full or part time involvement?

Yes.

6. What kind of sales promotion do you applied?

10% discount for student.

7. When procedures change, does the franchisor offer further training?

No.

8. What kind of advertising you implemented into your business?

Newspaper.

9. Do you provide training class for your employees before you position them to work?

Yes.

10. Do you create additional rules set for your franchise?

No.

11. How long is the term of the franchise agreement?

3 years.

12. What procedures to follow when renewing franchise agreement?

Paying renew money.

13. What are the risks associated with this franschise?

May loss profit.

Profitability

14. How much profit will you get from selling a product?

40%

15. How much the royalty fee(%) you need to pay?

RM200,000

16. How much is your franchising fee?

RM300,000

17. How much is the average advertising fees? Does it increase your profit?

2% from sales, It didn't really effective.

18. Does the population growing of area affecting your profit?

Yes.

People

19. Do you organize an interview before you hiring?

Yes.

20. How you manage your employee in your franchise?

Give them training to learn how to make yogurt.

 

Picture above shows is the answer reply from the franchisee.

First post!

Welcome!

This blog is created in purpose of individual assignment under ABDM4223 Entrepreneurship course of Tunku Abdul Rahman University College. I have taken this individual assignment to go for an interview with franchise company.

About this blog, will blogging about franchise of an international retail brand of self-serve frozen yogurt, Tutti Frutti Frozen Yogurt.

Tutti Frutti Frozen Yogurt was introduced in 2008 to the United States consumers, Tutti Frutti Frozen Yogurt expanded to many other countries, including Brazil and Malaysia in 2009, United Arab Emirates in 2010, and the United Kingdom.

In this assignment, I decided to interview Tutti Frutti Frozen Yogurt merchant at Platinum Walk, Kuala Lumpur. I will asking few questions about franchising of the company.